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How do you create a business that scales massively but also reflects your highest purpose and values in life? A business you can be proud of and yet makes a difference in the world that is your legacy. On this week’s podcast, our guest shares a story of our scaling up work at work in a unique and cool business.
David Katz is an inspirational speaker and the founder and CEO of The Plastic Bank, an internationally recognized solution to ocean plastic. The Plastic Bank is a global network of micro recycling markets that empower the poor to transcend poverty by cleaning the environment.
David has been an entrepreneur his entire life and was in charge of executing projects since he was eight years old. He came from a family of immigrants who had to be creative and entrepreneurial to make their mark in Canada.
The Plastic Bank was inspired by David’s life experiences as a youth sailing with his father. David’s father was an early adopter of GPS in the 1980s, which wasn’t readily available at that time or up to the standards of today’s GPS technology. The experience helped David learn how to map out where he was in the ocean at all times.
Since David grew up on the ocean and had learned about the immense and beautiful power of the sea, he was saddened when he kept seeing waves upon waves of trash float up to the shore.
David has started companies before but he was purposeless. When he came upon this cause, he knew he could create a company that was far bigger than himself. If he could only just showcase how much value each plastic item floating in the water was worth ($20-50), then there would be no more plastic left.
The Plastic Bank is its own ecosystem that reveals value in what was once viewed as waste. Plastic Bank has a chain of stores for the ultra, ultra poor where everything in the store is available to be purchased by using plastic garbage as currency. Plastic Bank is able to offer school tuition, medical insurance, wifi, and cell phone minutes, power, fuel, and food.
Listen in to discover how you can not only create a business to be proud of but also one that makes a difference in the world.
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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail.My name is Bill Gallagher, host of the Scaling Up Business podcast and a leading business coach with a Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).