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You’re knowledgeable, right? So how come you’re not known for what you know? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then listen in. This show is all about how to make that process easy and the value in becoming known for what you know.
Andy Buyting is a full-time CEO and a part-time Gazelles business coach. Andy is a leader in brand positioning and thought leadership. His strategy of “Owning the Ink in Your Industry” has served both himself and his clients exceedingly well. On top of that, he brings over 20 years of sales, marketing, operations, business development, entrepreneurship, management and executive experience to his clients.
In this show, Andy shares a bit about his background and his entrepreneurial journey; taking over his family’s business at the age of 25, one of the largest carrot farms in Canada, where he grew up. He talks about the challenges of taking on a profitable business, failing his first year and the benefits of having a coach and implementing the Rockefeller Habits.
He grew the business by 600% and they became the thought leaders in their industry, publishing quarterly magazines; a move that launched Andy in the world of custom magazines and online digital content strategies and established him as a leading authority in content marketing and brand positioning.
Andy identifies the 3 pillars of marketing and talks about how to use them to become THE thought leader in your marketplace; creating an unfair advantage over your competition.
Interview Links:
- Carle Publishing Inc.
- How to Win Clients and Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition by Andy Buyting
More Resources:
- Scaling Up Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
- Scaling Up Business Website
- Bill on YouTube
- Gazelles Website
Did you enjoy today’s episode? If so then head over to iTunes and leave a review. It helps other business leaders discover the Scaling Up Business Podcast so they can also benefit from the knowledge shared in these podcasts.
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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail.My name is Bill Gallagher, host of the Scaling Up Business podcast and a leading business coach with a Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).
